Среди 700 участников из 39 стран в международном конкурсе дизайна упаковки Pentawards 2008, результаты которого были объявлены вчера 30 октября, принимали участие бренды известнейших мировых компаний, таких как Coca-Cola, Procter & Gamble, Sony, Suntory, Danone.
В пятерку «платиновых лидеров» по традиции вошла Coca-Cola. Агентство Turner Duckworth в очередной раз получило престижную награду за разработку дизайн для гиганта индустрии безалкогольных напитков.
1. Coca-Cola
Platinum Pentaward 2008
Category: Beverages
Brand: Coca-Cola
Entrant: Turner Duckworth
Country: USA
Website: http://www.turnerduckworth.com
2. Rexona
Gold Pentaward 2008
Category: Body
Sub Category: Body care
Brand: Rexona — Antiperspirant deodorant for men
Entrant: Pierini Partners
Country: Argentina
Website: http://www.pierinipartners.com
3. Windows Vista
Gold Pentaward 2008
Category: Other markets
Sub Category: Electronic
Brand: Microsoft Vista
Entrant: Swerve Inc
Country: USA
Website: http://www.swerveinc.com
4. Shiseido
Gold Pentaward 2008
Category: Luxury
Sub Category: Cosmetics
Brand: Shiseido — Bio Performance
Entrant: Shiseido
Country: Japan
Website: http://www.shiseido.co.jp
5. Evian
Gold Pentaward 2008
Category: Beverages
Sub Category: Water
Brand: evian pure
Entrant: Grand Angle Design
Country: France
Website: http://www.grandangle-design.com
Silver Pentaward 2008
Category: Beverages
Sub Category: Limited Editions, LTD series, event creations
Brand: evian — Prêt-à-Porter — Christian Lacroix
Entrant: Danone Waters
Country: France
Website: http://www.evianparchristianlacroix.fr
Silver Pentaward 2008
Category: Luxury
Sub Category:
Gourmet Food
Brand:
Evian
Entrant:
Raison Pure New York
Country:
USA
Website: http://www.raisonpureusa.com
6. Martini
Category: Beverages
Sub Category: Limited Editions, LTD series, event creations
Brand: Martini
Entrant: FutureBrand
Country: France
Website: http://www.futurebrand.fr
7. Smirnoff
Silver Pentaward 2008
Category: Beverages
Sub Category: Spirits
Brand: Smirnoff — Shirakaba no Megumi
Entrant: SiO Design ltd.
Country: Japan
Website: http://www.sio-design.co.jp
8. Nestle
Silver Pentaward 2008
Category: Food
Sub Category: Coffee & tea (dry)
Brand: Nestlé — Dolce Gusto
Entrant: FutureBrand
Country: France
Website: http://www.futurebrand.fr
Nestle Chinese
Silver Pentaward 2008
Category: Food
Sub Category: Limited Editions, LTD series, event creations
Brand: Nestlé — Vintage Collection — Nestlé Milk Chocolate Easter Eggs
Entrant: FutureBrand Brazil
Country: Brazil
Website: http://www.futurebrand.com
Bronze Pentaward 2008
Category: Beverages
Sub Category:
Milk & chocolate (RTD)
Brand:
Milo
Entrant:
FiF Design
Country:
Thailand
Website: http://www.fifdesign.co.th
9. Nivea
Silver Pentaward 2008
Category: Body
Sub Category: Body care
Brand: Nivea — Aroma Morning Shower
Entrant: Cloud8 inc.
Country: Japan
Website: http://www.cloud8.co.jp
10. Ariel
Silver Pentaward 2008
Category: Other markets
Sub Category: Household maintenance
Brand: Ariel — Professional
Entrant: P&G
Country: Belgium
Website:
http://www.pg.com
http://www.designboard.com
11. Kenwood
Silver Pentaward 2008
Category: Other markets
Sub Category: Home improvement & decoration
Brand: Kenwood — kMix
Entrant: FLB Ltd & Youmeus Design Ltd
Country: UK
Website: http://www.flb.co.uk, http://www.youmeusdesign.com
12. Sony
Silver Pentaward 2008
Category: Other markets
Sub Category: Entertainment
Brand: Sony — E Series Headphones
Entrant: Sony Corporation Creative Center
Country: Japan
Website: http://www.sony.jp
13. Burberry
Category: Luxury
Sub Category: Perfumes
Brand: Burberry — The Beat
Entrant: Edelmann France
Country: France
Website: http://www.edelmann.fr
14. Hugo Boss
Silver Pentaward 2008
Category: Luxury Sub
Subcategory:
Cosmetics
Brand:
Boss — Skin Male Skincare
Entrant:
Webb Scarlett deVlam
Country:
Australia
Website: http://www.wsdv.com
15. Absolut
Silver Pentaward 2008
Category: Luxury
Sub Category:
Limited Editions, LTD series, event creations
Brand:
Absolut 100
Entrant:
Pearlfisher
Country:
UK
Website: http://www.pearlfisher.com
16. Dunhill
Silver Pentaward 2008
Category: Luxury
Sub Category:
Miscellaneous
Brand:
Dunhill — Signed range
Entrant:
Webb Scarlett deVlam
Country:
Australia
Website: http://www.wsdv.com
17. Bonaqua
Category: Beverages
Sub Category:
Water
Brand:
Bonaqua
Entrant:
BrandImage — Desgrippes & Laga Asia
Country:
Hong Kong
Website: http://www.brand-image.com
18. Tropicana
Bronze Pentaward 2008
Category: Beverages
Sub Category:
Soft drinks & juices
Brand:
Tropicana Spirit
Entrant:
Raison Pure Paris
Country:
France
Website: http://www.raisonpure.com
19. Suntory
Bronze Pentaward 2008
Category: Beverages
Sub Category:
Tea & coffee (RTD)
Brand:
Suntory Oolong Tea — Daikoho
Entrant:
Suntory Limited
Country:
Japan
Website: http://www.suntory.co.jp/
20. Miller Chill
Bronze Pentaward 2008
Category: Beverages
Sub Category:
Beer, cider & low or non alcoholic drinks
Brand:
Miller Chill
Entrant:
Optima Soulsight
Country:
USA
Website: http://www.optimagroupusa.com
21. Beefeater
Bronze Pentaward 2008
Category: Beverages
Sub Category:
Spirits
Brand:
Beefeater Gin
Entrant:
Designbridge Ltd
Country:
UK
Website: http://www.designbridge.com
22. Cadbury
Bronze Pentaward 2008
Category: Food
Sub Category:
Confectionery & sweet snacks
Brand:
Cadburys Bournville
Entrant:
Designbridge Ltd
Country:
UK
Website: http://www.designbridge.com
23. Axe
Bronze Pentaward 2008
Category: Other Markets
Sub Category: Body care
Brand: The Axe Detailer Shower Tool
Entrant: Prime Studio Inc.
Country: USA
Website: http://www.primestudio.com
24. Perrier
Bronze Pentaward 2008
Category: Luxury
Sub Category: Fine wines & champagnes
Brand: Perrier-Jouët — Grand Brut
Entrants: R’Pure Studio & Crown Speciality Packaging
Country: France
Website: http://www.raisonpure.com & http://www.eur.crowncork.com
25. Jack Daniels
Bronze Pentaward 2008
Category: Luxury
Sub Category: Limited Editions, LTD series, event creations
Brand: Jack Daniel’s
Entrant: Crown Speciality Packaging
Country: France
Website: http://www.eur.crowncork.com
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